Sending emails to customers and website visitors is an extremely effective way to keep them informed and sell successfully. Most mail services use filters to check whether emails are so-called spam or junk mail. That’s exactly why you need to make sure your messages reach your visitors and customers. Below are some of the most common questions about sending messages successfully, plus tips on how to test your messages and write them so they reach your recipients.
Frequently asked questions
How can we make sure all recipients get your email?
You can never guarantee this. But you can effectively improve your chances and make sure your messages reach as many of your visitors, customers or clients as possible. The easiest way is to test your emails.
What’s the best score?
Your goal is certainly to get the best score when testing your emails, which for the recommended spam test is 10/10. This way your messages really reach as many recipients as possible. A perfect score is hard to achieve, but with a few fixes you can get a better score and, with it, more effective communication with your customers, visitors or clients.
Top score, but still in spam. Why?
Tested messages may get an excellent score and still end up in spam for some people. This happens mainly because of different email services, such as Gmail, Yahoo, Hotmail and others. They all allow individual settings, which in practice means a user can mark a particular email as spam themselves. We can’t influence that.
Spam and junk mail filters work in different ways.
The emails are neither in the inbox nor in spam. What happened?
You probably didn’t know that more email is blocked than ends up in spam or junk mail. These messages simply disappear completely. If you’ve found this is happening to your messages, the most likely cause is that your server is on a so-called blacklist. This means all messages sent from that server are blocked. In that case, your only option is to change the server or the way you send email.
What is SpamAssassin?
SpamAssassin is one of the best-known and most widely used spam filters. Other well-known ones include SPAMfighter, Cloudmark DesktopOne, MailWasher, ChoiceMail, iHateSpam and others. These filters can stop your emails, so it’s worth knowing what makes them classify email as spam. Good email tests already include these checks and are updated regularly.
Where can I find a test for checking emails?
If your messages aren’t reaching your recipients, it’s a good idea to check them with one of the available testers. In our opinion, the best is Treehouse, which you’ll find here: https://www.mail-tester.com
