La Primafit – a multilingual B2C and B2B sports nutrition store

A multilingual OpenCart sports nutrition store for B2C and B2B customers, with an AI SEO module, AI translations and e-računi integration

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About the project

Client

Movepro GmbH

Services

AI solutions, Coming soon, Online store

Year

2026

Languages

SLO, EN, DE, HR

Summary

For La Primafit, we're building a multilingual OpenCart sports nutrition store in Slovenian, English, German and Croatian, for consumers (B2C) and business customers (B2B). It includes an AI SEO module, translations using ChatGPT and an integration with the e-računi accounting software.

Technologies

OpenCart

HTML5

CSS3

PHP

JavaScript

MySQL

HTTPS, SSL

AI

About the client

La Primafit offers sports nutrition and gear for cyclists, runners, triathletes and other active athletes – energy gels and bars, and drinks for hydration, recovery and performance from well-known brands.

Challenge and goals

The store sells to consumers and business partners in several countries. It needed a multilingual range with quality descriptions and translations, strong SEO and an integration with its accounting software.

What we did

We’re building the online store on OpenCart:

a store in Slovenian, English, German and Croatian,
B2C sales and a separate B2B sign-in for business partners,
an AI SEO module and content translations using ChatGPT,
e-računi integration,
products by goal (energy, hydration, recovery, performance), sport and brand, plus a blog,
product variant selection, comparison and wishlist, responsive layout.

We can build a similar solution for you: OpenCart store development.

Technologies and integrations

OpenCart for the product catalogue and online orders.
ChatGPT – AI SEO module and content translations.
e-računi – integration of the online store with the e-računi accounting software.