Gumishop – online presentation and sales of tyres

An online tyre store with landing pages for a new range

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About the project

Client

GUMI CENTER Gaberje, d.o.o.

Services

AI solutions, Coming soon, Hosting, Maintenance, Online store

Year

2026

Languages

SLO, HR

Summary

For Gumi center Gaberje, we built the online store on OpenCart. The new Platin tyres are highlighted on dedicated landing pages with dynamic product tables, and the platform serves the Slovenian and Croatian markets. The client adds and updates content itself using AI (ChatGPT), and we take care of reliable hosting and technical maintenance.

Technologies

OpenCart

HTML5

CSS3

PHP

JavaScript

MySQL

HTTPS, SSL

AI

About the client

Gumi center, d.o.o., Gaberje stands out for its sales advisers, who closely follow developments in tyres, rims and accessories and know exactly what customers need. Staff regularly attend product launches and technical seminars.

Challenge and goals

As the Platin brand representative, the client wanted its online store to highlight the Platin tyre range and present the new series effectively. Because prices and stock change quickly in this industry, getting rid of time-consuming manual data updates was key. The client therefore needed automatic item syncing with suppliers to check stock and prices in real time. To speed up the sales process and make dealing with customers easier, an online system for quickly creating and sending quotes was also essential.

What we did

We built:

an online store on OpenCart,
dedicated landing pages with a clear structure and engaging content for the new Platin tyre series,
product tables that fill dynamically with tyre data,
automatic item syncing with suppliers for up-to-date stock and prices,
an online system for creating quotes quickly and easily,
AI integration (ChatGPT) that lets the client add, SEO-optimise and update content independently,
a responsive layout, technically tailored to all devices and screen sizes.

The store works in Slovenian and Croatian; we also provide reliable hosting and regular technical maintenance.
The project is an example of our work in website development.

Technologies and integrations

The online store runs on OpenCart, chosen for its reliability, speed and modularity in managing a multilingual catalogue and landing pages. To streamline workflows, we connected the store directly to the suppliers' back-end systems, enabling automatic data exchange on new items and real-time syncing of stock and prices. By integrating the ChatGPT model (AI), the client gained a tool for automatically preparing SEO-optimised product and category descriptions and quickly translating content between Slovenian and Croatian. To speed up the sales cycle, the solution also includes an integrated online quote system that pulls data straight from the product database to quickly generate and send estimates to customers.

Results and benefits

With the new platform, the client gained more independence, automated workflows and significantly improved the sales experience:

Business automation and time savings: Automatic syncing with suppliers keeps stock and prices up to date in real time, eliminating time-consuming manual entry and the risk of order errors.
A more effective presentation of the range: Dedicated landing pages for the Platin series with clear dynamic tables attract target customers and clearly highlight the brand’s advantages.
A faster sales cycle: With the built-in online quote system, the client quickly and easily prepares accurate estimates for customers straight from the product database.
Independent content management with AI: The ChatGPT integration lets the client prepare SEO product descriptions and edit multilingual content (SLO/HR) independently, quickly and cost-effectively, without constant help from external writers.

Redesign

Before and after

A redesign of the Gumishop.si online store on OpenCart: a brighter look with a video intro, a tyre and rim search at the top of the home page, landing pages for Platin tyres, and an alloy rim filter by diameter, width, centre bore and bolt pattern.