Kelc.si – an online store with AI SEO optimisation

For more than 50 years, Kelc d.o.o. from Ptuj has been offering workwear, safety footwear and personal protective equipment from well-known brands such as Portwest, Puma, Diadora and Engelbert Strauss. In their own production, they make custom clothing, do embroidery and printing, and repair workwear.

The range includes a large catalogue of safety footwear, clothing, gloves and protective equipment across many categories. Customers increasingly search via AI assistants too, which need clear, structured information.

We set two goals:

• a clear store where customers quickly find the right gear by category, protection class and brand,
• content and data that Google and AI search engines understand well.

We set up the store on OpenCart with the Journal 3 theme.

Store

• Categories by product type and protection class, filters and brand pages.
• Product pages include a size chart and the option of embroidery or printing.
• A blog with expert articles and a presentation of their own production.

AI SEO optimisation

• SEO titles (H1) and category descriptions that answer customers’ questions.
• FAQ sections marked up with FAQPage structured data.
• Product, Organization and BreadcrumbList structured data.
• A tidy robots.txt and sitemaps for categories, products, brands and the blog.

Kelc has a clear online store with content prepared both for customers and for Google and AI search engines, which can more easily read products, categories and FAQ answers from the structured data.