Monge-hrana.si – a dog and cat food catalogue with a Food Finder

Anima Pet d.o.o. from Ljubljana is the Slovenian distributor of the Italian brand Monge, which has been making dog and cat food since 1963. The range includes dry and wet food for dogs and cats, VetSolution veterinary diets and functional treats. The products are sold by online partners, specialist pet shops, veterinary practices and larger retail chains.

Monge’s range is extensive, so it’s hard for a dog or cat owner to decide alone which of the many lines and recipes suits their pet. Because the client doesn’t sell directly, visitors also needed to find out where they can buy each product.

We set two goals:

• guide visitors in a few steps to suitable food based on the animal’s species, age, size and special needs,
• show the online and physical stores where each product is sold.

We built the website in WordPress with a customised Avada theme and set up the product catalogue in WooCommerce. We developed two custom solutions for the site.

Food Finder: a pet food configurator

• On the home page, visitors choose a dog or cat, plus age, size and food type.
• In the second step, they add specific needs: neutering, activity level and any health issues, from digestive problems to joint, coat and skin issues.
• Finally, they get a best-match recommendation plus two alternatives, with a link to the product. For VetSolution veterinary diets, the site advises consulting a vet.

Store locator: where to buy

• Product pages have separate tabs for buying from online partners and in physical stores.
• Stockists are shown on Google Maps. Visitors search by town or postcode, choose a store type or show stores near them.
• Clicking a location shows the store’s address, phone, email and website.

The website is in development and will soon be available at monge-hrana.si. Visitors will find food that suits their dog or cat in one place and immediately see where to buy it, online or in a nearby store.