Abandoned cart is an online store module that gives store owners all the information they need about unfinished purchases. Your customers automatically receive an email with a summary of their abandoned cart, and you can offer them special discounts, coupons or free shipping. Below are answers to the most common questions about using this module.
Frequently asked questions
How does the Abandoned cart module collect the data it needs?
Whenever a visitor adds a product to the cart in your online store, the module assumes they’ll abandon the cart and records it. It then updates the data every time the same visitor adds another product to the cart, or even just browses your online store or website. This data is deleted automatically when the visitor completes a purchase, or when you delete it yourself as the store owner. This way, the module gives you data on all the products the customer added to the cart, how long they browsed your online store, and the last page they were on before leaving the website.
How do I change the content of a ready-made email?
Changing the email content is very simple. Just open the module’s admin and click the MAIL tab. Here you can change everything: decide whether the visitor gets a discount and how much. You can change the size of the product images you send to customers in the email. You can also use the built-in text editor to add your signature or logo, or design the whole email exactly as you want. You can prepare as many email templates as you like for different situations.
Can we track coupons sent through the module?
In short, YES. The Abandoned cart module uses all the coupon features of the OpenCart platform. You’ll find all the information about coupons sent through the Abandoned cart module with the information about all the store’s coupons. For easier use, the module’s admin also offers two extra views: Sent coupons and Used coupons. Here you’ll find all coupons sent through the module and all those that were redeemed. Information about any extra discounts offered with the coupons is also included.
What does ‘not provided’ mean in the collected data?
When a visitor or customer registers (and later logs in) to your online store, all their basic details are always available, such as first name, last name, email address and phone number. When a visitor shops as a guest, this data isn’t available. In that case you’ll see ‘not provided’ in the data. In some cases you can still get these details: if the guest entered them during checkout, they stay recorded and available to you.
Emails aren’t sent successfully. Why?
When writing and sending emails, take special care that servers don’t classify them as spam or junk mail. Most servers use spam filters. If your email isn’t sent successfully, check that these filters don’t classify it as spam and try to find out why. If they do, change the content accordingly. The ready-made email templates can help, as they’re written so your customers always receive them.